What are short tail keywords
Virtually every American regularly uses the Internet to search for things on Google, the world’s hottest search engine. Sometimes, we only type in one word. Other times, we get as specific as we possibly can, spreading four or more words across the search bar. The latter accounts for most traffic on the Internet’s major search engines.
These keywords are important in the practices of search engine optimization (SEO), digital marketing, and Google AdWords advertising, just to name a few places where keywords might come in handy.
Short tail keywords, defined as those with between one word and three words, make up a surprisingly slim portion of all the world’s Intenet traffic. Some 70 percent of total search engine requests come in the form of long tail keywords, also known as search phrases with a minimum of four words.
Let’s touch on a handful of major differences between the two types of keywords.
Short Tail Keywords
The shorter a keyword is, the more competition there will be. Even though you could get a lot of visitors in organic form from short tail keywords combined with advertising, doing so can be expensive.
Short tails are also called head terms.
While using mostly or only head terms to get found online, it’s easy to lose sight of what’s important, as doing so takes a very long time.
A major downside of short-tail keywords is the fact that consumers are very unlikely to purchase the goods that the online ads at hand show them. Conversion rates on these advertisements are also remarkably low.
Long Tail Keywords
There are only so many search phrases for Internet users who type no more than three words in per search online. As the number of potential phrase combinations increases,
With long-tail keywords in your arsenal, you’ll be able to draw a closer following of customers. In other words, those regular customers are inherently more devoted to your cause if their particular interests congeal perfectly with one another.
Be prepared to not bring in as many search engine hits for when you plan on using search phrases four or more words in length.
The game of horseshoes is one of the few sports in the world in which being near the objective, rather than completing it, is a positive thing. This can be carried over to when internet users look for your site on the Google search engine.
One of the best ways to make use of long-tail keywords is to develop hundreds, if not thousands, of well-established niches in terms of search terms and phrases. Since there is little to no competition out there for long-tail keywords related to your business, you’re likely to be able to optimize your content once, and only once, cutting costs for you because of much lower maintenance.
You will, in fact, benefit from both a high consumer intent to buy your ads and convert many visitors to your website via ads.
