PPC management services tie every paid campaign to return on ad spend and pipeline value. Our PPC team handles planning, running, and continuously optimizing your campaigns, not a one-time setup.Our SEO company covers paid search on Google Ads and Bing, paid social on Meta and LinkedIn, and display and retargeting across the Google Display Network, YouTube, and audience recapture, all under one cross-channel strategy.
You own the ad accounts, data and creative from day one
Bids, budgets and creative adjusted weekly, not left on autopilot
Pick a time on our calendar — no cost, no obligation.
What you'll walk away with:
How you can get more customers from Google
A straightforward three-step plan for quick fixes
If your business is the right fit for SEO marketing
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Get PPC Management Services from a Results-Driven SEO Agency
Our results-driven SEO agency provides fully managed PPC services for businesses ready to convert ad spend into measurable growth. Starting an engagement puts strategy, setup, and daily optimization in the hands of a team certified in Google Ads and Google Analytics. Our SEO specialists have managed pay-per-click accounts for hundreds of local and national clients since 2015, sustaining a 97% client retention rate through consistent performance gains and transparent reporting. Your business joins that track record with proof behind it: a fishing charter client whose account we rebuilt saw a 273% increase in conversions alongside an 82% drop in cost per lead.
Our team converts a starting conversation into account access, a full account audit, and a channel strategy built around measurable goals.
Scott always has the cutting-edge technique to get me a return on investment with my business through his ideas. He always seems to have the answers for how to grow business with forward thinking strategies.
John Flores
Hedge Fund Investor
Scott and Matt have been a huge impact to our firm. We have been able to dramatically reduce our Google Adwords budget while increasing leads over 10x with their SEO services.
Dean Hines
Dean Hines Law Offices
Scott has had a huge impact on the growth of our business. We consistently continue to bring in a positive ROI on our marketing through Scott and his team.
Tryfon Christoforou
Managing Partner – 3cre.Com
Scott always has the cutting-edge technique to get me a return on investment with my business through his ideas. He always seems to have the answers for how to grow business with forward thinking strategies.
John Flores
Hedge Fund Investor
Scott and Matt have been a huge impact to our firm. We have been able to dramatically reduce our Google Adwords budget while increasing leads over 10x with their SEO services.
Dean Hines
Dean Hines Law Offices
Scott has had a huge impact on the growth of our business. We consistently continue to bring in a positive ROI on our marketing through Scott and his team.
Tryfon Christoforou
Managing Partner – 3cre.Com
Scott always has the cutting-edge technique to get me a return on investment with my business through his ideas. He always seems to have the answers for how to grow business with forward thinking strategies.
John Flores
Hedge Fund Investor
Scott and Matt have been a huge impact to our firm. We have been able to dramatically reduce our Google Adwords budget while increasing leads over 10x with their SEO services.
Dean Hines
Dean Hines Law Offices
Scott has had a huge impact on the growth of our business. We consistently continue to bring in a positive ROI on our marketing through Scott and his team.
Tryfon Christoforou
Managing Partner – 3cre.Com
Scott always has the cutting-edge technique to get me a return on investment with my business through his ideas. He always seems to have the answers for how to grow business with forward thinking strategies.
John Flores
Hedge Fund Investor
Scott and Matt have been a huge impact to our firm. We have been able to dramatically reduce our Google Adwords budget while increasing leads over 10x with their SEO services.
Dean Hines
Dean Hines Law Offices
Scott has had a huge impact on the growth of our business. We consistently continue to bring in a positive ROI on our marketing through Scott and his team.
Tryfon Christoforou
Managing Partner – 3cre.Com
Scott always has the cutting-edge technique to get me a return on investment with my business through his ideas. He always seems to have the answers for how to grow business with forward thinking strategies.
John Flores
Hedge Fund Investor
Scott and Matt have been a huge impact to our firm. We have been able to dramatically reduce our Google Adwords budget while increasing leads over 10x with their SEO services.
Dean Hines
Dean Hines Law Offices
Scott has had a huge impact on the growth of our business. We consistently continue to bring in a positive ROI on our marketing through Scott and his team.
Tryfon Christoforou
Managing Partner – 3cre.Com
Scott always has the cutting-edge technique to get me a return on investment with my business through his ideas. He always seems to have the answers for how to grow business with forward thinking strategies.
John Flores
Hedge Fund Investor
Scott and Matt have been a huge impact to our firm. We have been able to dramatically reduce our Google Adwords budget while increasing leads over 10x with their SEO services.
Dean Hines
Dean Hines Law Offices
Scott has had a huge impact on the growth of our business. We consistently continue to bring in a positive ROI on our marketing through Scott and his team.
Tryfon Christoforou
Managing Partner – 3cre.Com
What We Do
PPC Management Services We Provide
KeeverSEO manages six connected PPC disciplines that carry an account from research through measurement: paid search management, paid social advertising, display and retargeting campaigns, keyword and audience targeting, landing page and conversion optimization, and conversion tracking and attribution.
01
Paid Search Management
KeeverSEO, a search engine optimization agency, delivers paid search management for commercial-intent queries on Google and Bing, with Google Ads structures built around Search, Shopping
KeeverSEO, a search engine optimization agency, delivers paid search management for commercial-intent queries on Google and Bing, with Google Ads structures built around Search, Shopping, and Performance Max. The SEO team pairs keyword-level bid control with ad copy tested against real search terms from keyword research. Microsoft Advertising receives the same account discipline, which delivers Bing's desktop-leaning audience alongside Google's larger volume under one accountable team. The management maps paid coverage to search intent and search relevance, protecting keyword rankings and organic search traffic on the organic side of search engine results pages. Our SEO reporting measures keyword positions, SERP positions, search engine rankings, search engine visibility, organic search visibility, organic traffic performance, ranking signals, ranking factors, and cost per conversion against pre-campaign ranking baselines.
02
Paid Social Advertising
Our search engine optimization company builds paid social campaigns across Meta and LinkedIn, targeting audiences defined by demographics, interests, and professional roles, widening brand
Our search engine optimization company builds paid social campaigns across Meta and LinkedIn, targeting audiences defined by demographics, interests, and professional roles, widening brand search visibility beyond the SERP. Facebook and Instagram campaigns receive audience segmentation, creative testing, and pixel-based retargeting pools drawn from site visitors and customer lists. LinkedIn campaigns map your brand to B2B buyers by job title, industry, or company size. KeeverSEO's SEO analysts pair the social data with keyword research, search intent, and search relevance insight from the organic side, protecting ranking signals across channels. The SEO reporting measures keyword rankings, keyword positions, SERP positions, search engine rankings, search engine visibility, organic search visibility, organic search traffic, organic traffic performance, and ranking factors against pre-campaign ranking baselines.
03
Display and Retargeting Campaigns
Our search engine optimization solutions expand paid reach across the Google Display Network and YouTube, placing visual and video ads across millions of partner sites to keep a brand
Our search engine optimization solutions expand paid reach across the Google Display Network and YouTube, placing visual and video ads across millions of partner sites to keep a brand visible during the research phase. Our SEO team delivers retargeting on top of that reach, serving ads to visitors who left without converting and recapturing them through Display, YouTube, and social placements. The audiences build on organic search traffic segments and search intent data, so display spend follows proven keyword research. The campaigns protect search relevance and brand recall while organic search visibility and search engine visibility grow in parallel. KeeverSEO's SEO reporting measures keyword rankings, keyword positions, SERP positions, search engine rankings, organic traffic performance, ranking signals, and ranking factors against pre-campaign ranking baselines, with view-through conversions tracked beside search engine results pages placements.
04
Keyword and Audience Targeting
The search engine optimization analysts deliver keyword research before a single ad goes live, mapping the search terms and audience segments most likely to convert. The research ranks
The search engine optimization analysts deliver keyword research before a single ad goes live, mapping the search terms and audience segments most likely to convert. The research ranks high-intent commercial terms above broad, low-value queries, then implements negative keywords to cut wasted spend. KeeverSEO builds audience segments from demographics, in-market signals, and remarketing lists, then layers them onto search and social campaigns. The targeting protects search intent match, search relevance, ranking signals, and keyword positions across paid and organic surfaces. Our SEO reporting measures keyword rankings, SERP positions, search engine rankings, search engine visibility, organic search visibility, organic search traffic, organic traffic performance, ranking factors, and search engine results pages coverage against pre-campaign ranking baselines.
05
Landing Page and Conversion Optimization
The search engine optimization team optimizes the post-click experience, since ad clicks turn into leads and sales once a visitor arrives. The conversion rate optimization audits evaluate
The search engine optimization team optimizes the post-click experience, since ad clicks turn into leads and sales once a visitor arrives. The conversion rate optimization audits evaluate page layout, form length, and calls to action. Our SEO solutions benchmark ad-variant and landing-page combinations against each other to map the highest-converting pairing. Ad creative maps to landing page messaging, so an ad's promise matches the page a visitor reaches, protecting search intent, search relevance, on-page optimization quality, and ranking signals. KeeverSEO's SEO reporting measures keyword rankings, keyword positions, SERP positions, search engine rankings, search engine visibility, organic search visibility, organic search traffic, organic traffic performance, ranking factors, and keyword research alignment against pre-optimization ranking baselines.
06
Conversion Tracking and Attribution
KeeverSEO, a search engine optimization company, implements pixel and tag setup across Google Ads, Meta, and LinkedIn, connecting ad spend to actual leads and sales. The SEO team tracks
KeeverSEO, a search engine optimization company, implements pixel and tag setup across Google Ads, Meta, and LinkedIn, connecting ad spend to actual leads and sales. The SEO team tracks offline and lead-based attribution for clients whose sales cycle closes outside the site, such as phone calls or CRM-logged deals. The SEO analysts evaluate search-term reports regularly, adding negative keywords and cutting spend on queries that never convert, pairing paid data with organic search traffic from Google Search Console. The attribution protects the search intent, search relevance, keyword research, and ranking signals data behind every decision. Our SEO reporting measures keyword rankings, keyword positions, SERP positions, search engine rankings, search engine visibility, organic search visibility, organic traffic performance, ranking factors, and search engine results pages placement against pre-setup ranking baselines.
Not sure where your ad spend is leaking?
Request an account audit covering ad quality, spend allocation, keyword coverage, and conversion tracking across every active channel.
KeeverSEO runs PPC programs across industries with different buying cycles and compliance needs, each detailed with its specific paid media approach below.
01
PPC for Home Services
KeeverSEO, an SEO agency, delivers PPC management for home service businesses. The campaign structure covers local search intent, call tracking, and service-area targeting where a query often signals an immediate need. Our SEO analysts optimize Google Local Services Ads alongside standard search to capture verified leads and broader search-term demand. Emergency-intent bidding receives keyword-level tracking that ties every phone lead to the ad behind it. Your business receives a call attribution report that ranks campaigns by lead volume and cost per call.
Our SEO company delivers PPC management for legal and medical businesses. The program covers the strict compliance rules and high cost-per-click competition these categories carry. KeeverSEO's SEO analysts optimize keyword grouping so high-intent case queries stay apart from general informational searches. Landing pages and ad copy receive policy screening for regulated advertising. Your business receives a compliant account structure that tracks spend against qualified consultations.
KeeverSEO's SEO solutions deliver PPC management for eCommerce and B2B businesses. The strategy covers a channel mix matched to each buying cycle, since purchase signals differ sharply between the two. Our SEO analysts optimize Shopping campaigns, Performance Max, and Amazon Ads for shoppers comparing prices and specifications. B2B and SaaS programs receive a shift toward search and LinkedIn demand generation. Your business receives a performance report that benchmarks cost per marketing-qualified lead by channel.
Don't see your industry?
Talk to our team: we adapt channel mix and bid strategy to any buying cycle.
Why KeeverSEO
Why Choose KeeverSEO for PPC Management
01
ROAS-Focused Campaign Management
Every paid campaign gets measured against return on ad spend and closed pipeline, never against clicks, impressions, or click-through rate alone, with bids, budgets, and audience segments
Every paid campaign gets measured against return on ad spend and closed pipeline, never against clicks, impressions, or click-through rate alone, with bids, budgets, and audience segments set around cost per acquisition and revenue per channel. WordStream's 2026 Google Ads benchmarks put the cross-industry average conversion rate at 8.18% and average cost per lead at $66.69, and managed accounts get held to targets set against their own category.
02
Cross-Channel Paid Strategy
One paid media team covers Google Ads, Bing, Meta, LinkedIn, YouTube, Display, and retargeting under a single account strategy instead of splitting work among channel specialists, setting
One paid media team covers Google Ads, Bing, Meta, LinkedIn, YouTube, Display, and retargeting under a single account strategy instead of splitting work among channel specialists, setting targeting, budget splits, and creative direction from a shared view of the funnel. A LinkedIn engagement signal can sharpen a Google remarketing list, turning one channel's audience data into another channel's targeting advantage.
03
Transparent Spend and Performance Reporting
Full client ownership of ad accounts and campaign data starts on day one, with no lock-in if the relationship ends, and dashboards update in real time showing spend, cost per lead,
Full client ownership of ad accounts and campaign data starts on day one, with no lock-in if the relationship ends, and dashboards update in real time showing spend, cost per lead, and return on ad spend by channel in plain language. A dedicated account manager delivers a written report weekly for larger budgets and monthly for smaller ones, answering account questions within one business day.
Pricing
PPC Management Pricing
Management Fee Models
We structure PPC management fees around four common models, each suited to a different spend level and engagement style. Percentage-of-spend arrangements across the industry commonly run 10% to 20% of monthly ad spend, with the percentage moving toward the lower end as budgets grow into five figures and above.
Fee model
How it works
Typical range
Percentage of ad spend
Fee is calculated as a share of the client's monthly media budget, with the percentage decreasing as spend increases
10% to 20% of monthly ad spend
Flat monthly retainer
A fixed monthly fee covers management regardless of ad spend fluctuations
$1,500 to $10,000+ per month
Performance-based
Base fee is reduced in exchange for a bonus tied to agreed ROAS, CPA, or lead targets
Reduced base fee plus a negotiated performance bonus
Audit and consulting
One-time account audit or hourly strategy engagement, independent of ongoing management
$500 to $5,000 per audit, or $100 to $250 per hour
Multi-Channel PPC Tiers
KeeverSEO prices PPC management around two scaling variables: monthly ad spend and the number of paid channels under active management. Your channel mix determines which tier fits the account, from a single-channel launch to full-funnel management across every paid platform.
A full account audit evaluates ad quality, spend allocation, keyword coverage, and conversion tracking across every active channel, paired with competitor ad analysis and search-volume research to benchmark against realistic targets.
02
Campaign Build and Conversion Setup
Builds start from the keyword lists and channel strategy set during the audit, structuring ad groups, match types, and extensions, writing creative variants, and building dedicated landing pages with tracking configured before launch.
03
Bid, Budget and Creative Optimization
Bids, budgets, and creative get adjusted weekly rather than left on automated autopilot, reviewing search query reports, tightening match types, and reallocating budget toward the keywords and audiences producing the strongest ROAS.
04
Reporting and Continuous Optimization
Live dashboards and scheduled check-in calls close the loop in plain English, tracking ad position, CTR, CPC, cost per lead, and revenue attribution so performance stays tied to business outcomes rather than surface metrics.
KeeverSEO holds Google Partner status, a credential Google grants only to agencies that meet ad spend benchmarks, sustain client account growth, and pass current product certification exams. Our team has managed cross-channel ad spend for clients in home services, legal, medical, eCommerce, and B2B, applying that scale of experience to every new account. You can review documented case-study proof of past campaign performance before signing on, giving you evidence of results rather than unverified claims.
Partner status keeps our SEO specialists current on platform updates, beta features, and bidding-algorithm changes as they roll out, since maintaining the credential requires passing refreshed certification exams each year. That standing extends into Microsoft Advertising, where the same team manages Bing campaigns under the same account discipline. Your account benefits directly, since certified status places your campaigns in the hands of a team vetted directly by Google rather than a generalist marketing shop.
PPC management is the ongoing, professional discipline of planning, launching, and continuously refining pay-per-click advertising campaigns across paid platforms such as Google Ads, Microsoft Advertising, Meta, and LinkedIn. The practice functions as a managed service rather than a one-time setup: an agency or specialist takes ownership of account structure, keyword and audience targeting, ad creative, bid and budget strategy, conversion tracking, and performance reporting, adjusting campaigns on a regular cadence to improve return on ad spend over time.
Auction dynamics, algorithm updates, creative fatigue, and seasonal demand shift paid channels week to week, requiring active, hands-on control rather than a "set and forget" approach for consistent results.
What Does PPC Management Include?
PPC management includes a defined set of ongoing tasks that keep paid campaigns aligned with performance goals. The core components are listed below.
Conducting keyword and audience research to identify high-intent search terms and target segments
Writing ad copy and creative suited to each platform's format
Managing bids and budgets to control cost per click and daily spend
Tracking conversions across forms, calls, and purchases
Running ongoing optimization through testing and refinement
Delivering performance reporting tied to campaign results
PPC or SEO?
PPC and SEO differ in timeline, cost structure, and how each captures search intent. The table below outlines the core distinctions.
Dimension
PPC
SEO
Timeline to results
Clicks and traffic appear within hours of campaign launch
Rankings build over weeks to months of sustained optimization
Cost model
Advertisers pay per click through an ongoing ad budget
Investment goes into content and technical work rather than per-click fees
Organic content captures a broader range of informational and transactional queries
Sustainability
Traffic stops when ad spend stops
Rankings continue generating traffic without ongoing ad spend
PPC or SEM?
SEM, or search engine marketing, covers the full range of paid tactics used to gain visibility on search engine results pages, and PPC forms the core mechanism within that category. PPC operates as the pay-per-click auction model that powers most SEM campaigns, covering search ads, shopping ads, and display placements bought through platforms like Google Ads and Microsoft Advertising. SEM includes the broader paid search strategy, covering bid strategy, audience targeting, and campaign structure, that determines how PPC budgets get spent. Every PPC campaign qualifies as SEM, while SEM extends beyond bidding mechanics into the overall paid search strategy guiding those campaigns.
What Are the Main PPC Channels?
KeeverSEO manages campaigns across three main PPC channels: paid search, paid social, and display and retargeting. Each channel captures or generates buyer demand at a different stage of the funnel, and KeeverSEO coordinates the three under one cross-channel strategy rather than running them as isolated efforts.
Paid Search or Paid Social?
Paid search targets buyers who type an active query into Google or Bing, capturing demand that already exists at the moment of search. Paid social reaches audiences on Meta and LinkedIn based on interests, job roles, and behaviors rather than typed intent, generating new demand instead of capturing existing demand. Paid search delivers the highest-converting clicks because the searcher declares intent directly, while paid social builds awareness and consideration among people who have not yet started looking. KeeverSEO sequences both channels together so paid social introduces the brand to a qualified audience while paid search converts the demand that search already reveals.
What Are Display and Retargeting Ads?
Display and retargeting campaigns extend paid media reach through the Google Display Network, YouTube placements, and pixel-based retargeting. Display ads build awareness at scale by placing visual creative in front of large audiences across partner websites and apps. Retargeting re-engages visitors who previously viewed a page or added a product to cart without converting, recapturing interest that would otherwise disappear. KeeverSEO layers retargeting on top of paid search and paid social activity so that traffic generated upstream keeps converting after the first visit.
Which PPC Channel Delivers the Best ROI?
No single PPC channel delivers the best ROI across every business, because search, social, and display each serve a distinct role in the funnel. Paid search delivers the strongest return for bottom-funnel, high-intent conversions since it targets buyers already searching for a solution. Paid social delivers the strongest return for top-funnel awareness and audience-building goals, reaching prospects before they start searching. Display and retargeting deliver the strongest return for recapturing abandoned interest and keeping a brand visible to warm audiences. WordStream reports that 41% of clicks on search queries go to the top three paid results, underscoring why search remains the highest-intent channel for direct-response ROI even as social and display strengthen the funnel around it.
How Much Does PPC Management Cost?
PPC management costs commonly range from $1,000 to $10,000 per month, or 10% to 20% of monthly ad spend under a percentage-of-spend model. Single-channel accounts with modest budgets land near the lower end of that range, while multi-channel programs with larger ad spend push management fees toward the upper end as the account's workload grows.
Final pricing on any account shifts based on the size of the ad budget, the number of channels under management, the competitiveness of the industry and keyword set, the complexity of the campaign structure, and the breadth of the management scope, from basic bid adjustments to full strategy, creative, and reporting work.
What Drives PPC Management Cost?
PPC management pricing shifts with a handful of variables tied directly to account scope and market conditions. The primary cost drivers are listed below.
Ad spend size
Number of channels
Competition
Campaign complexity
Management scope
How Do You Measure PPC ROI?
PPC ROI measurement relies on a set of core performance metrics tracked across every campaign. The primary metrics are listed below.
ROAS (Return on Ad Spend)
CPA/CPL (Cost per Acquisition/Cost per Lead)
CPC (Cost per Click)
CTR (Click-Through Rate)
Conversion rate
Quality Score
Customer lifetime value
How to Choose a PPC Management Agency?
Choosing a PPC management agency comes down to verifying account ownership, reviewing proven cross-channel performance, screening for red-flag practices, and confirming fit for the business's market and industry. Accurate SEO agency selection protects ad spend from vendors that overpromise and underdeliver.
Who Owns the Ad Account?
Account ownership determines whether a business controls its own PPC advertising asset or depends entirely on the agency managing it. A trustworthy PPC management agency grants the client full ownership of ad accounts, campaign data, and creative assets from day one, so the account transfers cleanly if the relationship ends. Full data access lets a business audit performance independently rather than relying on the agency's summarized reports. Contract terms without long-term lock-in, commonly month-to-month with a short cancellation notice, signal that the agency retains the client through results rather than penalty clauses.
Are There Cross-Channel Case Studies?
KeeverSEO's cross-channel case studies demonstrate measurable shifts in cost per lead, return on ad spend, and conversion volume across Google Ads, Meta, and LinkedIn campaigns managed for the same client at once. Our documented results show how coordinated budget allocation across channels lifts blended ROAS beyond what single-platform management often achieves. You can review the case-study results directly to see spend levels, timeframes, and outcome metrics rather than relying on unverified claims. We invite every prospective client to request the case-study library before signing a management agreement.
What Are PPC Agency Red Flags?
Certain warning signs indicate a PPC management agency that will mismanage ad spend rather than grow it. Watch for the following red flags before signing a contract:
Presenting unclear agreements that omit scope, deliverables, or exit terms
Lacking a verifiable track record across ad platforms
Hiding pricing structures behind vague retainer language
Denying direct access to ad accounts and performance data
Overpromising results without account-specific data to support them
Locking clients into inflexible contracts with long minimum terms
How Does KeeverSEO Run Local Paid Media?
KeeverSEO builds paid media campaigns for local businesses around geo-targeted intent, matching ad delivery to the specific service areas, neighborhoods, or radius a business actually serves. We layer location extensions, call tracking, and localized keyword sets into Google Ads and Local Services Ads so budget reaches searchers ready to book nearby. Your business gets campaign structures sized to SMB budgets rather than enterprise-scale frameworks that waste spend on markets outside its reach. Our local PPC approach ties every dollar spent to a measurable local conversion, whether a call, a form, or a booked appointment.
Does KeeverSEO Manage PPC across the US?
KeeverSEO manages PPC campaigns for businesses across every US market, from major metro areas with high keyword competition to regional markets where local intent drives most searches. Our team applies US-specific compliance knowledge for regulated industries, including healthcare, legal, and financial services, alongside platform expertise across Google Ads, Microsoft Advertising, and Meta. You get a paid media partner familiar with US search behavior, seasonal demand patterns, and regional cost-per-click benchmarks.
