The ultimate goal of any business is to generate more revenue and expand. In today’s world, businesses are moving from traditional brick and mortar stores to the online scene. The goals have also shifted in terms of business marketing. Traditionally, businesses promoted themselves and their products/business to the general public with the hopes that their target audience would come across the advertisements and be interested. However, all this has changed with digital marketing. Brands are now looking to promote themselves directly to their target audience and in real-time. What this means is, promoting your brand in the exact moment customers are researching a product or service that you are offering, thus leading to more quality leads.

SEO, or Search engine optimization in Cincinnati, is one of the most powerful digital marketing tools. No effective digital marketing strategy is complete without SEO. Search engine optimization encapsulates all the steps taken to improve a website so that it can rank better in the search engine results. Having a higher ranking in search engines such as Google is imperative to realizing success in the modern business world. Numbers help to give a better perspective into the reality of things, so let’s first take a look at some statistics.

As of 2020, over 80% of the American population owns a smartphone, which means that a very huge part of the population has access to the internet. Before making any kind of purchase, over 80% of the people usually make some kind of research on the internet, and over 70% of the users doing this research never go past the first page of the search results. This just goes on to show how much trust consumers have on the sites that are highly ranked on the search engines.

This means that if your site appears top of the search engine results, then you will have a great advantage over your competitors who are probably on the third or fourth page. The fight for the top spots is always ongoing, which means that SEO is and should be an ongoing process. With effective SEO, your site will be able to attract more interested traffic and this will lead to more direct sales and increased revenue. In fact, over 57% of B2B marketers have reported that SEO is the most effective marketing initiative, as it generates far more qualified leads than any other strategy.

When you have qualified leads flooding your site, your company is better positioned to generate more sales than companies relying on cold calls. According to experts, leads generated through SEO have a close rate of 14.6%. While you might be thinking that this isn’t that much, for comparison, outbound leads have a close rate of only 1.7%. What’s more, since SEO enables your business to have a wider reach, when the close rate is converted into actual numbers, then they start becoming more significant.

I can confidently tell you that if you aren’t utilizing some form of SEO strategy, then your business doesn’t stand a chance in the modern business world. The power of SEO should never be estimated. Even if you are a small business running on a tight budget, with an effective SEO strategy, your marketing will be far much effective than a big company spending thousands of dollars on outbound marketing.

For effective SEO, you need to seek the services of a professional Cincinnati SEO company. Experienced SEO experts keep up-to-date with all the latest SEO trends, and are aware of the best SEO techniques to help your business grow traffic. Hiring a professional SEO company is the only sure way of ensuring that all your digital marketing efforts deliver the expected results. In the following section, we are going to take a look at the top reasons to hire a Cincinnati SEO company.

Reasons To Hire A Cincinnati SEO Company

1. Your Site Will Achieve A Higher Ranking And Generate More Traffic Faster

As stated earlier, a big part of the population begins their purchase process with an internet search. If they are in need of a particular product or service, they will first go to Google or Bing and perform a search on what they are looking for.

As statistics have shown, most users will focus specifically on the businesses that appear on the first page, hence, these businesses will get the most traffic.

For a better perspective, take a look at the following examples.

If you run a florist business in Cincinnati, then it will be of benefit to learn that the keywords “Cincinnati florists” are searched 1,000 to 10,000 times each month on Google. This means that if your business is at the top of the first page, then it could be receiving a minimum of 1000 clicks per month. If you are able to convert just 15% of these clicks, then each month you will receive a minimum of 150 customers.

These numbers also apply to a wide range of businesses in Cincinnati. Thousands of Google searches are made each month for car rentals, apartments, HVAC services, swimming pool services, legal services, and other services near me.

If your site appears on the first page of the results, then thousands of potential customers will see your business, and if they are impressed with what they see, then you can expect hundreds of phone call orders, online purchases, walk-in visits and form submissions, all from the SEO initiative that you took. Your business will experience exponential growth as your rank improves, and with more customers comes more customers and more revenue.

You can only achieve this with consistent SEO and practicing good business. Here at Scott Keever SEO, we will ensure that your site remains in compliance with all the latest SEO requirements and ensure that you quickly improve your rankings.

2. Your Business Will Get More Quality Leads

As any expert marketing personnel will tell you, there is a big difference between the conversion rate of an inbound marketing lead and an outbound marketing lead.

In the case of SEO generated leads, the customers have already established that they have a need for the product or service your business is offering, and all they need to close is to know your pricing list and any offers that you might be giving. Your business’ sales team couldn’t have it any easier than this.

The biggest problem with outbound marketing is that you market yourself to everyone, even those who aren’t looking to buy your product or service. Trying to convince people who aren’t currently in need of your product/service is a difficult task, thus the low conversion rate.

However, with SEO, not only do you promote your product/service directly to your target audience but also exactly when they are looking for what you are offering. Instead of your sales team calling random people to promote your product, they will be receiving calls and responding to queries from actual potential customers.

3. Helps to Save Your Company Time

Search Engine Optimization is not an easy task. There are many crucial tasks to handle and there is usually little room for error, especially considering the ever-changing search engine algorithms. As an average business owner, you most probably don’t even know where to start.

Effective SEO involves meticulous keyword research to identify the exact search terms that your potential customers will use, extensive website analysis to identify errors and improve your site, consistently providing relevant and engaging content, and strategic implementation to improve in rankings.

Having your staff spend hours upon hours creating content and designing your site for SEO purposes, instead of concentrating on other important business tasks, can be very counterproductive and detrimental to your business especially if they aren’t knowledgeable or experienced in the field.

Poor workmanship not only means a failed project without any returns but it also means missed business opportunities as your staff will have been busy throwing rocks into the dark.

A professional SEO company will already have a well laid-out plan from the onset to help you avoid months and years of disappointing results. Same as you are an expert in your business field, we are experts in SEO. We know how the Google algorithm works and we will take the correct steps to ensure that your site is well on its way to the first page within no time.

4. Saves Your Business Money

When it comes to ranking in the search engines, hiring a professional and qualified SEO company is imperative. It is not a task that you leave to anyone just because they have some basic computer knowledge.

Not only do you risk being penalized by Google but you also stand to lose money in numerous ways. For starters, each day your business is not on the first page of the search results, your business is losing hundreds if not thousands of dollars to your competitors.

If your competitors are in the first page, they will take all or the majority of the market share and leave you in the dust.

Secondly, you might invest heavily in a beautiful looking website, however, if your target audience don’t get to see it, of what use will it be? Without implementing an effective SEO strategy, your expensive website design project will just go down the drain, as your website will be buried with other mediocre and spammy sites.

However, with a professional Cincinnati SEO company like us, Scott Keever SEO, on your side, your site will be receiving thousands of views. We know what it takes to drive your site to the top and present it to as many people as possible.

Don’t waste any more money, call us today.

5. Your Business Will Generate More Revenue

The reason why everyone is constantly telling you to invest in quality SEO is because it greatly contributes to achieving your business’ ultimate goal, making profits. So, if you aren’t yet convinced that you really need SEO, then this will definitely do.

With over 20 years of combined SEO experience, we can definitively tell you that SEO works and it will drive your business’ earning to new highs. With SEO, you will finally learn the true meaning of the terms “business is booming”.

A professional SEO company will essentially solve your digital marketing needs. We will take care of promoting your site to your target audience so that you can focus on providing quality services or products. Your sales team will be closing deals left, right, and center.

Effective SEO is not just about getting new customers but also retaining the existing ones. By consistently providing content that customers want or need, then they will keep coming back to your site for more and they will recommend your site to their family and friends, which will lead to even more visitors and potential customers.

SEO services only require a modest investment but they have a very high rate of return. In fact, many experts agree that SEO has the highest rate of return on investment than any other marketing initiative, and that should tell you a lot.

Why Scott Keever SEO Is Your Best Cincinnati SEO Company

If you are looking for a results-driven approach to your SEO needs then Scott Keever SEO is here to serve you. We offer a full range of digital marketing services to ensure all your marketing needs are handled from all angles. With over 20 years of SEO experience, our team knows more than a lot about everything SEO-related.

We rank for the top SEO terms in Cincinnati and other cities across the country. We have worked with hundreds of business helping them rank better in the search results. Most of the websites we’ve worked have ranked on the first page and we can do the same for you.

Our specialty is creating SEO strategies that enable businesses to rank above their competition. We keep up to date with all Google requirements and only utilize Google-approved techniques to guarantee more permanent results.

Being a local SEO firm, we enable small businesses in Cincinnati to better compete with other bigger establishments. This is achieved by widening the small businesses’ reach and increasing their visibility online. SEO is the only tool that offers small businesses an equal platform to put their name out there and grow in this highly competitive business world.

We will meticulously and strategically manage your website, social media, and reputation. We will ensure that you not only improve in rankings, but also improve your reputation and eventually earn more revenue.

We are the only SEO company that goes above and beyond for their clients, and this is the bases upon which this company was founded. Instead of empty promises and guarantees, our team is focused on providing value to its customers.

Another key reason why you choose Scott Keever as your SEO partner is that we are a Google certified partner company. This kind of certification is only awarded to marketers who are highly skilled and knowledgeable about the latest search engine marketing techniques. Scott has consistently demonstrated a high level of competence in Google marketing and has met all the stringent search engine requirements.

If you haven’t yet implemented an SEO strategy, then it is the high time that you do so. Or if you have used an SEO service before but didn’t realize any significant results then, you might have been using the wrong SEO service. If you are looking to overcome your competition with quality SEO services then you should get in touch with Scott Keever SEO firm today. Remember, we offer free digital consultations.