Four negative results on page one
Our assessment found four damaging articles on the first page, featured on high-authority sites such as AP News, The Guardian, and several news outlets.
Reputation Management
Here's How We Helped a Business Mogul Clean Up Their Online Presence
01 — The Problem
Negative press dominating page one
We were approached by a family office representing a prominent billionaire business mogul in need of reputation management assistance. Negative articles affecting their public image were dominating the top search results for both their name and their associated companies. The extensive visibility of this damaging content was harming their personal brand and impacting their business and partnerships. Acknowledging the high stakes, we promptly devised a comprehensive strategy to address and mitigate these issues.
Damage beyond the personal brand
The coverage ranked for both their name and their associated companies, spilling over into business relationships and partnerships.
Highly competitive sources
Displacing results on outlets with that much authority is slow, deliberate work — so we began immediately.
02 — The Solution
Elevating what was already there
We began the campaign by documenting the current rankings for the negative articles to establish a benchmark. Next, we identified any positive content ranking below these negative articles that had the potential to outrank them. By cataloging existing positive content, we determined the number of new pieces needed to push the negative articles off the first page. Here's what we did:
Working Within the Client's Constraints
- This client wanted us to focus on existing positive content and preferred we didn't publish any new content or press releases in his name.
- We normally build a personal website as the main link building asset, but this client asked us to work with existing content to stay off the radar — so we used the about page on his company's website instead.
Backlink and Traffic Campaign
- Created a backlink and traffic campaign for existing positive content. Increased links and traffic signalled to Google that this content was favoured over the negative articles.
- Focused heavily on traffic and backlinks to his social profiles, company website, and existing positive press.
- Began a link building campaign to the client's social media profiles.
Technical Signals
- Added schema markup to the client's about page on the company website, connecting their site, social media accounts, and positive press.
- Began a link building and traffic campaign to all the new assets we created.
Additional strategies were also implemented, but some remain proprietary.
03 — The Outcome
Page one cleared in eight months
Over the course of eight months, we successfully removed all negative articles from the first page of Google.
What Replaced Them
- The client's own social profiles, including Facebook, Twitter, Crunchbase, and LinkedIn.
- Several positive pieces of content from high-authority sites, filling the first page with favourable results.
Negative Links Cleared
- 4 negative links removed from page 1.
- 4 negative links removed from page 2.
- 2 negative links removed from page 3.
This business mogul's search results are now dominated by positive and accurate content that truly reflects their personal brand. This transformation not only improved their online presence and restored their reputation but also offers a more authentic representation to anyone searching for them on Google.
Before After 
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