Five negative results on page one
The damaging coverage sat on some of the most authoritative publications there are — Rolling Stone, Daily Mail, USA Today, and Vanity Fair.
Reputation Management
Here's How We Cleared a Famous Actor's Page One in Nine Months
01 — The Problem
Negative press costing real roles
The actor contacted us due to negative press appearing in Google searches for their name, which was damaging their career and costing them high-profile roles. Our assessment revealed five negative search results on the first page, published on high-authority sites like Rolling Stone, Daily Mail, USA Today, and Vanity Fair. Recognizing the competitiveness of these sites and the detrimental impact on the actor's career, we promptly began our efforts to address the issue.
Career damage, not just perception
The articles weren't only shaping how the actor was seen; they were actively costing them high-profile roles.
Images and video, not just articles
Given the actor's popularity, further issues surfaced mid-campaign, including an undesirable image and a video with a click-bait title.
02 — The Solution
Crowding page one with owned and earned content
We began the campaign by documenting the current rankings for the negative articles to establish a benchmark. Next, we identified any positive content ranking below these negative articles that had the potential to outrank them. By cataloging existing positive content, we determined the number of new pieces needed to push the negative articles off the first page. Here's what we did:
Earned Press
- Launched an outreach campaign to high-authority news sites, resulting in 15 new positive pieces about our client.
- Created a backlink and traffic campaign for existing positive content. Increased links and traffic signalled to Google that this content was favoured over the negative articles.
Owned Assets
- Optimized the actor's website and social media profiles to ensure a clear and consistent message across all platforms, aligning all new content with that message.
- Acquired several fan page websites using the actor's name in the domain, making them easier to rank on Google. These sites linked to the actor's main website, social media profiles, and positive press.
Technical Signals
- Added schema markup to the client's official website, connecting their site, social media accounts, and positive press.
- Began a link building and traffic campaign to all the new assets we created, and to the actor's social media profiles.
Additional strategies were also implemented, but some remain proprietary.
03 — The Outcome
Page one cleared in nine months
Over the course of nine months, we successfully pushed all negative articles, images, and videos off the first page of Google.
How Far They Fell
- Four of the five negative articles were pushed all the way to pages three and four.
- The undesirable image and the click-bait video were cleared from page one as well.
Negative Links Cleared
- 5 negative links removed from page 1.
- 8 negative links removed from page 2.
- 4 negative links removed from page 3.
The actor's search results are now dominated by positive and accurate content that truly reflects their personal brand. This transformation not only improved their online presence but also restored their reputation, allowing them to secure high-profile roles once again.
Before After 
More Case Studies
View AllBusiness Mogul
We were approached by a family office representing a prominent billionaire business mogul in need of reputation management assistance, with negative coverage on AP News and The Guardian dominating page one.
View Case Study
Famous Athlete
A popular athlete approached our team for assistance with negative articles published about them on high-authority sites including Yahoo Sports and Bleacher Report.
View Case Study
Miller Tree Care
Miller Tree Care had been investing heavily in SEO with another agency but saw no significant results. Our initial research revealed that there had been no substantial SEO efforts in the past several months.
View Case Study
Your Turn
Take back control of your search results
Every campaign is handled with complete discretion. We'll assess what's ranking for your name and show you what can be moved.
Get a Free Reputation Assessment
No cost. No obligation.
