Invisible beyond their own name
They ranked for their brand, but not for the tree care searches potential customers were actually running in their service area.
SEO
Here's How We Helped Miller Tree Care Dominate Four Cities
01 — The Problem
Heavy SEO spend, nothing to show for it
Miller Tree Care had been investing heavily in SEO with another agency but saw no significant results. Our initial research revealed that there had been no substantial SEO efforts in the past several months. While they ranked for their brand name, they were virtually invisible online for potential clients searching for tree care services in their service area. This resulted in minimal online presence, lack of leads, and low website traffic.
No substantial SEO work in months
Despite ongoing agency spend, our audit found no meaningful optimization had been carried out for several months.
Low traffic, almost no leads
Minimal online presence meant a thin stream of visitors and very few inbound enquiries.
02 — The Solution
A local campaign built around four cities
We initiated a comprehensive local SEO campaign targeting four different cities around their office location. The strategy included:
Website Optimization
- Created optimized pages for each target city to enhance local search visibility.
- Conducted a 100-point website audit to identify and resolve technical SEO issues.
- Implemented an internal linking and backlinking campaign to improve site trust and authority.
Keyword Strategy
- Utilized strategic keyword selection focused on high buyer intent terms to attract ready-to-convert traffic.
Content and Engagement
- Enhanced site content and engagement metrics by leveraging targeted keywords and improving overall user experience.
03 — The Outcome
The results were transformative
More Leads and Traffic
- 312% increase in calls.
- 531% increase in traffic.
- 44% increase in conversions.
Enhanced Online Presence
- 1,290 new keywords.
- Domain rating increased to 17.
- Achieved Page 1 rankings in all four targeted cities.
- 62% increase in overall online engagement.
Additional Metric
- Significant boost in user engagement metrics, including time on site and pages per session, attributed to strategic keyword selection and improved content quality.
Just to provide a visual example of how well they are dominating their cities, Miller Tree Care holds the #1 position in Maps, and both the #1 and #2 position in Organic Search.
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