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Google Ads

Here's How We Rebuilt a Fishing Charter's Google Ads Account

01 — The Problem

A poorly managed account burning budget

The account was being managed poorly and not optimized for the right keywords, without a conversion-optimized landing page, and used a poor bid strategy recommended by Google.

01

Optimized for the wrong keywords

Budget was going to terms that didn't bring in people ready to book a charter.

02

No conversion-focused landing page

Paid traffic landed on a page that wasn't built to turn interest into bookings.

03

Google's recommended bid strategy

The account leaned on a bid strategy Google suggested rather than one built around the client's actual goals.

02 — The Solution

A new landing page and high-intent campaigns

We rebuilt the account from the ground up — a landing page designed to convert, and fresh campaigns focused on the keywords that actually produce bookings.

Landing Page

  • Created a new landing page that made their fishing charters look attractive and easy to book.
  • Gave visitors the information they needed to book without hunting for it elsewhere.

Campaign Structure

  • Created all new ad campaigns focused on high intent keywords.

Bid Strategy

  • Replaced Google's recommended bid strategy with one that made sense for the client's goals.

03 — The Outcome

Lower costs, better leads

We conducted a Google Ads campaign for a fishing charter service, achieving remarkable results:

Cost Per Lead Reduction

  • A 40% drop in the Cost Per Lead, showcasing the efficiency and optimization of our campaign.

Conversions Surge

  • An astounding 820% increase in conversions, indicating a significant improvement in lead generation and customer engagement.

Booking Growth

  • A notable 37% increase in charters booked, highlighting the tangible impact of our campaign on business growth and revenue.

Our strategic approach not only reduced costs but also vastly improved lead quality, resulting in substantial business expansion for our fishing charter client.

Google Ads performance chart from Q2 2023 to Q2 2024 with the account takeover point marked. Cost per conversion trends down from that point while conversions and conversion value trend up. Totals for the period: 5.94K clicks, $59.66 cost per conversion, 272 conversions and 15.6K conversion value.
The account from Q2 2023 to Q2 2024. From the point we took over, cost per conversion (red) falls away while conversions (yellow) and conversion value (green) climb.

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