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GoHighlevel Review: The One Sales & Marketing Platform To Rule Them All

By KeeverSEO Team
3 August 2023 . 2 min read
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Introduction

There are countless tools you’ll need to run a digital marketing agency. You’ll need calendars, sales funnels, messaging apps, auto-callers, email apps, and the list goes on. But what if there’s one tool out there that seeks to consolidate all these products and automate a huge chunk of your marketing efforts?

That’s where GoHighLevel comes in. It’s a complete platform that combines all the systems you need to get more customers, keep clients longer, and scale up your operations.

In this detailed GoHighlevel review, we’ll talk about the platform’s pros and cons, features, and benefits. By the end, you’ll have a complete idea of whether or not this software is a fit for your company.

GoHighLevel: Is It Worth A Try?

GoHighLevel is an all-in-one sales and marketing platform for marketing agencies. Here are some of its main features:
1. Sales funnel creation – GoHighLevel will help you build forms or landing pages and generate new leads. It can also help you create surveys and schedule appointments with potential clients.
2. Automate follow-ups – Capturing leads is one thing, but following-up is the key. GoHighLevel automates follow-ups through email, SMS/MMS, voicemail, and Facebook Messenger. You can also communicate with all your leads on all devices using the platform.
3. Close more deals – Finally, GoHighLevel helps you keep track of your leads and prepares analytics on these leads. It can also collect customer payments, so you don’t have to use different platforms to get this done. Feel free to connect the platform to your QuickBooks account for easier bookkeeping.
One of GoHighLevel’s biggest advantages is that it should save you a lot of money. If you’re using any of the following platforms, expect GoHighLevel to have the capability to replace them all at once:
  • Automate.io
  • ActiveCampaign
  • CallFire
  • CallRail
  • ClickFunnels
  • ClickSend
  • Close
  • Leadpages
  • MailChimp
  • MuleSoft
  • Outreach
  • Pipedrive
  • Skipio
  • Skybroadcast
  • Sharpspring
  • Tray.io
  • WordPress
  • Zapier
Ever since GoHighLevel was established in 2018, the platform has grown to serve more than 2,560 marketing agencies and 68,500 business accounts.

Key Advantages

After a smooth onboarding phase, here’s our verdict: whether you’re managing a small or a large marketing agency, GoHighLevel is something you should try. Here are some of its strongest points:

Scalability – You can begin with a simple starter account that allows you to use the platform for your own agency. But with the unlimited account, you can create as many sub-accounts as you like for your clients or your business.
Automation – If you’re still making follow-up calls or messages manually, you’re wasting time. The system allows you to keep in touch with your potential clients and existing customers without much effort. While automation may sound like it requires sophisticated, complex software, GoHighLevel’s intuitive user interface makes it possible for you, even with minimal training.
White-Label Platform – Another key feature of GoHighLevel is that you can present it as a white-label product for your own set of clients.
Intuitive UI – While GoHighLevel comes with a ton of features, setting up a campaign shouldn’t be something that requires extensive training. After the initial onboarding phase, your marketing agency should run smoother than it used to before you switched to GoHighLevel.
Excellent Customer Support – If you run into a few issues while running the software, just chat with the customer support team, and they’ll help you out within minutes.

Is GoHighLevel Right For You?

Before we move forward, let’s talk about the types of businesses that can benefit most from a platform like GoHighLevel. Here are some examples:

  • You have a marketing agency that already uses tools like ClickFunnels and MailChimp. GoHighLevel simplifies the entire process by consolidating tools like these into one platform.
  • Your business offers digital products that require building sales funnels and memberships.
  • You want to acquire new clients easier and grow your business. Instead of reaching out to leads one by one, you want to simplify and automate the process.
  • You’re an affiliate who aggressively markets products and services.
  • You offer SEO and SEM services and are looking for ways to retain clients and show them how much value you bring to their business.

GoHighLevel Features: A Closer Look

Now that you’re familiar with the features that HighLevel has to offer, let’s dive right into what we think of the software. In this section, we’ll review all aspects of the program and let you know what we think.
User Experience
Upon signup, we immediately noticed that the user interface is clean and user-friendly. One issue we normally encounter with tools that come with a lot of features is that the interface can get cluttered. Thankfully, that’s not an issue we’ve encountered with GoHighLevel. Just give your team a couple of days to dive deep into the software, and you’ll be able to take full advantage of its features in no time.
As any marketer would know, setting up a campaign takes hours. With HighLevel, it takes us minutes. All you have to do is to take a snapshot of your funnel and campaigns, then use them as a template for your next one. This is especially useful if you have a large client base within the same niche.
Our favorite part is how clean and well-structured reports are. You can easily check your campaign’s conversion rate, response rate, and so on. Instead of spending time generating reports, the software prepares everything for you.
Client Retention
Marketing agencies need to thrive in a highly competitive space. Not only do you need to have a steady client base, but you also need to prove to your clients that you’re generating significant ROI.
With HighLevel, you can easily show clients how many leads and how much revenue you bring to their business. For example, if they pay you $1500 per month and they see that they earn $10,000 from all the customers you bring in, they’d know that keeping you onboard is crucial to their business.
With HighLevel, you can easily show clients how many leads and how much revenue you bring to their business. For example, if they pay you $1500 per month and they see that they earn $10,000 from all the customers you bring in, they’d know that keeping you onboard is crucial to their business.
Another reason your clients will want to keep you as their digital marketing partner is that you offer them a lot of services. Without your help, they’d need to set up their own appointments, web funnels, email and SMS campaigns, and more.
Customer Support
A highly sophisticated tool like HighLevel should come with the best customer support team possible. Thankfully, there’s nothing for us to complain about when it comes to this aspect. No matter what issues you have when it comes to your marketing campaigns, expect the support team to come and help you right away.
Instructional Videos
GoHighLevel is quite complex, so getting started can feel a little overwhelming. Thankfully, business owners like you don’t need to worry too much. Once you decide to use GoHighlevel, the company’s support team will set up an onboarding call with you through Zoom.
Onboarding videos are also available on the GoHighLevel support portal. It teaches you how to set up your account, build funnels, create a campaign, and take full advantage of the platform.
HelpDesk System
GoHighLevel invested money into building a library of support documents. You’ll find most of what you need to know by navigating the portal.
Ticketing
Running into a few kinks is completely natural. If you encounter any issues with your marketing campaign, you can submit a ticket and expect a response within half a day.
Live Chat
A large CRM platform, like GoHighLevel, requires top-notch customer support. Thankfully, GoHighLevel has a live chat function that allows us to ask questions and get all our concerns sorted out in an instant.
You can also check into the GoHighLevel community’s Slack channel to ask questions and seek advice.
Facebook Community
Aside from being spoiled by GoHighLevel’s excellent customer support team, we also found that the GoHighLevel community quite supportive. You can join the marketer’s Facebook group, where you can seek support and advice.
Software Updates
GoHighLevel is constantly evolving. The development team often reaches out to marketing agencies to ask what type of features they’d like in order to build and automate a campaign. The GoHighLevel website even has an ideas forum board that allows you to communicate with the development team and suggest new tools that they can add to the software.
With these systems in place, you can expect the platform to provide more value for you and your agency over time.
Snapshots
A snapshot is likely the most powerful feature that HighLevel has to offer. Essentially, a “snapshot” is a template that includes all the items you’ll need to instantly launch a campaign, such as the following:
  • Custom fields
  • Custom values
  • Triggers
  • Trigger links
  • Surveys
  • Forms
  • SMS templates
  • Email templates
  • SMS
  • Email
  • Custom Communications
  • Campaigns
  • Pipelines
  • Calendars
  • Tags
The snapshot feature is going to save you a lot of time because you no longer have to build email templates and campaigns from the ground up. Just copy a snapshot of your existing campaign and duplicate it for another client.
Reputation Management

Gathering reviews is essential to gaining the trust of potential customers. A business with hundreds of positive reviews on their

Facebook page is going to gain the trust of new customers a lot faster than one without a single review at all.

You can press a button on HighLevel to prompt customers to leave reviews on your client’s social media page. They’ll be reminded a few times after they complete the service so that they’ll eventually leave a review on your page.

Aside from prompting clients to leave reviews, you can also use HighLevel to monitor reviews and analyze sentiments. That way, your clients will always be able to keep track of client feedback and learn what aspects they have to improve on when it comes to their business.

Lastly, HighLevel can integrate with your social media accounts to consolidate metrics and monitor activity on your feed. You can even add a widget that pulls reviews from Google and Facebook to your client’s landing pages.

Integrated Text Messaging And Calling
If you’re currently using Twilio for messaging and calling, you won’t have trouble switching to the GoHighLevel platform.
You can connect your Twilio account to GoHighLevel so you can continue to have full access to your list of contacts. That way, you can migrate to GoHighLevel without any effort.
You can also search the names of local businesses, and the software will automatically pull all the information for that business from its Google listing. That way, you can input information on potential clients without having to manually type in their numbers.
Messaging And Reporting Automation
There are several tasks that GoHighLevel can automate for your business. These include the following:
  • Sending onboarding messages
  • Sending birthday greetings and other announcements to customers
  • Reporting and call tracking
Not having to do any of these manually frees up a lot of your time and helps make sure that your people focus on managing campaigns and making sure they’re generating revenue for your business and your clients.
Customer Relationship Management (CRM)
CRM is GoHighLevel’s main purpose, so it’s no surprise that the development team put in a lot of time and effort into making sure that they offer the best CRM software possible.
You’ll be able to track every interaction you have with your clients, as well as every interaction that your clients have with their own respective customers. To make things more secure, you can assign an administrator or a manager who has complete access to all the data.
If your business is constantly growing (which it will be once you’re using GoHighLevel), you can continue to add more employee accounts for your sales team. There’s no limit to how many people you can provide access to.
Extensive Integration
The GoHighLevel platform can connect to more than 2000 different apps and software. That way, you can easily consolidate every tool you’re using for your marketing campaigns. Some examples of the accounts you can integrate with GoHighLevel include:
  • Google Calendar
  • Google Sheets
  • Google Forms
  • Google Contacts
  • Gmail
  • Facebook Lead Ads
  • Monday.com
  • Microsoft Outlook
  • SurveyGizmo
  • Facebook Custom Audiences
  • Facebook Messenger
  • ClickFunnels
  • Calendly
  • Slack
  • Stripe
  • Eventbrite
  • Instapage
  • Trello
  • Salesforce
  • Shopify
  • Square
  • Hubspot
  • MailChimp
  • MailGun
  • Yext
  • Zoom
  • Zapier

Our GoHighLevel Review

Now that you’re familiar with the features that HighLevel has to offer, let’s dive right into what we think of the software. In this section, we’ll review all aspects of the program and let you know what we think.
User Experience
Upon signup, we immediately noticed that the user interface is clean and user-friendly. One issue we normally encounter with tools that come with a lot of features is that the interface can get cluttered. Thankfully, that’s not an issue we’ve encountered with GoHighLevel. Just give your team a couple of days to dive deep into the software, and you’ll be able to take full advantage of its features in no time.
As any marketer would know, setting up a campaign takes hours. With HighLevel, it takes us minutes. All you have to do is to take a snapshot of your funnel and campaigns, then use them as a template for your next one. This is especially useful if you have a large client base within the same niche.
Our favorite part is how clean and well-structured reports are. You can easily check your campaign’s conversion rate, response rate, and so on. Instead of spending time generating reports, the software prepares everything for you.
Client Retention
Marketing agencies need to thrive in a highly competitive space. Not only do you need to have a steady client base, but you also need to prove to your clients that you’re generating significant ROI.
With HighLevel, you can easily show clients how many leads and how much revenue you bring to their business. For example, if they pay you $1500 per month and they see that they earn $10,000 from all the customers you bring in, they’d know that keeping you onboard is crucial to their business.
GoHighLevel lets you track exactly how much money your clients have made because of the leads you’ve generated and the deals you’ve closed, so they won’t drop you if they suddenly have to tighten their belts.
Another reason your clients will want to keep you as their digital marketing partner is that you offer them a lot of services. Without your help, they’d need to set up their own appointments, web funnels, email and SMS campaigns, and more.
Customer Support
A highly sophisticated tool like HighLevel should come with the best customer support team possible. Thankfully, there’s nothing for us to complain about when it comes to this aspect. No matter what issues you have when it comes to your marketing campaigns, expect the support team to come and help you right away.
Instructional Videos
GoHighLevel is quite complex, so getting started can feel a little overwhelming. Thankfully, business owners like you don’t need to worry too much. Once you decide to use GoHighlevel, the company’s support team will set up an onboarding call with you through Zoom.
Onboarding videos are also available on the GoHighLevel support portal. It teaches you how to set up your account, build funnels, create a campaign, and take full advantage of the platform.
HelpDesk System
GoHighLevel invested money into building a library of support documents. You’ll find most of what you need to know by navigating the portal.
Ticketing
Running into a few kinks is completely natural. If you encounter any issues with your marketing campaign, you can submit a ticket and expect a response within half a day.
Live Chat
A large CRM platform, like GoHighLevel, requires top-notch customer support. Thankfully, GoHighLevel has a live chat function that allows us to ask questions and get all our concerns sorted out in an instant.
You can also check into the GoHighLevel community’s Slack channel to ask questions and seek advice.
Facebook Community
Aside from being spoiled by GoHighLevel’s excellent customer support team, we also found that the GoHighLevel community quite supportive. You can join the marketer’s Facebook group, where you can seek support and advice.
Software Updates
GoHighLevel is constantly evolving. The development team often reaches out to marketing agencies to ask what type of features they’d like in order to build and automate a campaign. The GoHighLevel website even has an ideas forum board that allows you to communicate with the development team and suggest new tools that they can add to the software.
With these systems in place, you can expect the platform to provide more value for you and your agency over time.
GoHighLevel Pricing
Let’s begin by saying that trying out GoHighlevel is virtually risk-free. You’ll get a 14-day free trial, during which you can log into the platform, set up a campaign, and get a feel for how everything works.
Single Location Account ($97 Per Month)
If you’re looking to jumpstart a business and gain new clients, this is the best option for you. It will help you automate most of your CRM processes and cut labor costs.
Agency Unlimited Account ($297 Per Month)
If you own a digital marketing agency with multiple clients, this is the best option for you. Instead of paying for ActiveCampaign, ClickFunnels, Calendly, Woodpecker, Zapier, and other tools, you just have one system that does them all.
If you add up the costs of all the other tools and compare them with GoHighLevel pricing, you’ll see that you’re getting much more while paying a lot less.
White Label Mobile App + Custom Zapier Upgrade (Additional $497)
This option comes with a white-label mobile app that you can customize to reflect your brand. If you want to use GoHighLevel as a white-label platform for your own set of clients, this is a great way to go. But even without going for this option, you’ll still get all the functionalities you need at the lower tiers.
Additional Costs
Note that you’ll also need an active Twilio account to do SMS and voice calls. Additionally, you’ll need to have SMTP providers like MailGun, Gmail, SendGrid, and Sendinblue.
GoHighLevel Mobile App Review
If you’re already using GoHighLevel on desktop, getting the app to go with it helps you check your campaigns and get work done while you’re on the go. It will also help you make sure that you can respond quickly to your clients’ needs, especially if they send an urgent message.
Note that the HighLevel mobile app works on both Android and iPhone.
GoHighLevel Cons
Once you’ve decided to use HighLevel, you should know that there’s going to be a learning curve. The software consolidates so many tools, so it will take time to integrate every account you have with the platform.
Secondly, new features are being added to the platform every day. While this is actually a plus for GoHighlevel, constant updates and changes might overwhelm your team. You’ll need to have someone who can train people on new features regularly.
Third, you can’t integrate GoHighLevel with Integromat. If you’ve been using this software for your campaigns, you’ll find it hard to migrate to GoHighLevel.

There are plenty of CRM systems out there, but none of them are packed with all the features that you can find on HighLevel. Not only is it good for CRM, but you can also use it for outbound marketing, funnel creation, reputation management, and campaign management.

If you want to double or triple your agency’s productivity without spending more money on software, GoHighLevel is your answer. It will help keep your agency busier than ever, without adding labor costs. It will also free up your staff so they can focus on the more crucial aspects of building and managing digital marketing campaigns.

In the end, there’s no limit to the value that HighLevel can provide for your agency. Plus, it comes with a free 14-day trial, which is more than enough time for you to check if it’s the right tool for you. There’s nothing to lose if you try it for yourself!

Frequently Asked Questions

HighLevel can help you automate your business and build better relationships with your clients. Here are answers to some of the most frequently asked questions about the product’s features.

GoHighLevel Accounts, Plans, And Pricing

A: GoHighlevel is a CRM and marketing platform built for marketing agencies. It consolidates all the tools you’ll need to run a digital marketing agency.
A: High Level is best for marketing agencies, but anyone who wants a powerful CRM system can take full advantage of the platform.
A: Your agency can get basic access to HighLevel’s features using the starter account ($97 per month). Once your client base grows, you can sign up for the unlimited plan, which costs $297 per month.
A: You can send a ticket through the support dashboard or you can contact live agents via chat. If you prefer email, you can contact the support team through this address: hello@gohighlevel.com. Upon signup, you’ll also be prompted to join the HighLevel Facebook group.
A: The main difference between the starter plan ($97/month) and the unlimited agency plan ($297) is the number of accounts you can add. For the basic plan, you can manage leads for your own account. This is especially helpful if you’re a small agency looking to score new clients. But if you’re already a large company with an extensive client base, you’ll need the unlimited agency plan so you can create an unlimited number of accounts for all your clients. Finally, if you’re serious about your brand, you can get the elite plan, which costs an additional $497 per month. This allows you to white label the mobile and Zapier app.
A: The support team provides free information and updates about any new features or fixes.

A: Yes! It’s a white-label system that you can customize with your own domain and brand. That way, clients can feel that you “own” the platform you’re using to help their business.

A: You can choose to pay per month or longer. Feel free to cancel anytime. You can also take advantage of the free trial to learn if it’s right for you.

A: The platform automatically updates without the need for additional payment.

A: Before you cancel your account, you can download all your information in CSV format. This will contain all the files regarding your leads.

A: Just log in to your account and contact the team via live chat or email.

A: No! All you need is to log in to the HighLevel platform through your browser.

GoHighLevel Features

HighLevel has an extensive range of features that will allow you to replace your email marketing platform, your funnel builder, your SMS and voice marketing platform, your call tracking tool, your appointment booking system, and more. In this section, we’ll answer the most frequently asked questions about using the system to replace all of these tools.

A: Yes! The software has a built-in text composer that makes personalized messages and adds links for your lead. With SMS marketing, your clients can reach potential customers even when they’re not online.

A: Yes! Even when you’re just on a free trial, you can start using High Level to send pre-recorded voicemails in your clients’ own voice. Combine these voicemail drops together with SMS and email marketing, so you can improve response rates and gain amazing results.

A: Yes! All leads whom you can contact via messenger will automatically be connected to the High Level dashboard. That will allow you to send automated Facebook chats and interact directly with clients at any time.

A: Definitely! One of the goals of HighLevel is to consolidate all the tools you use. So, if you want to create and manage events using your Google calendar, expect the HighLevel calendar to update as well.

A: High Level automatically prompts customers to leave reviews on your clients’ pages. This will help boost their rankings and search efficiency.

 

A: Yes! You and your clients can receive instant updates whenever you have new leads or if there are updates with your campaigns.

A: Yes! The software includes a complete, powerful, drag-and-drop builder that allows you to create customized landing pages, opt-in forms, and order forms. Whenever someone fills out any of the forms, their information is automatically stored in the system and they’ll begin receiving marketing messages or they can begin scheduling appointments.

A: With HighLevel, you can build as many funnels as you can for your clients.

A: Once you’ve built landing pages using the template, your job is pretty much done! High Level is going to be in charge of the first contact, nurturing the lead, sending follow-up messages, and even scheduling appointments. Highlevel also generates automated reports on all your marketing campaigns.

A: Yes! You’ll gain access to the platform’s onboarding series, and the HighLevel team will also work to help you get started.

A: Yes! You’ll need to purchase a Twilio phone number to make outbound and inbound calls.

A: Yes! You’ll need to register to MailGun, a third-party app, to send and receive emails.

A: Definitely! With GoHighLevel, you don’t have to manually write all the emails and SMS messages that will be included in your campaign. All templates are fully customizable depending on your goals.
A: Yes! Twilio allows you to edit geo permissions, so you can begin marketing to customers that are not in your country. This is especially useful if you have a client that offers services worldwide.
A: Yes! If ever a customer calls one of your clients, you can set up call routing so that they get assigned to the right user or department.

A: Deliverability measures how many of the email marketing material you send goes to the subscribers’ inbox rather than their spam. It’s determined based on sender reputation, subscriber engagement, and list health.
If your email marketing messages aren’t reaching your customers’ inboxes, don’t fret! The good thing about HighLevel is that you’ll have the support of a highly active community of marketers who run or own their own agency. You can ask them how to make your messages more subscriber-focused and how to produce the type of content that will engage your client’s customers.

A: Yes! If you want to make your marketing messages a lot more attractive, you can edit your email templates with HTML codes. This will let you embed images, change the formatting, and more. The GoHighLevel team is also working on launching a drag-and-drop email builder so that you can easily create attractive and attention-grabbing messages.

A: Yes! Having your own domain is going to be quite helpful when you send marketing messages. It builds trust and lessens the chance that your items will end up in the spam folder.

A: Yes, you will need to integrate your Stripe account with your HighLevel account so your clients can receive payment for appointment bookings and orders.

A: The snapshot feature is unique to GoHighLevel. It allows you to create a “snapshot” of a marketing campaign and use everything you’ve set up for your next campaign. This includes triggers, forms, email templates, SMS messages, calendars, tags, and more.

A: Yes! Just get the shareable link for your snapshot, so you can share it with another agency. This is especially useful if you have a partner agency or affiliates whom you’d like to support.

A: Yes! GoHighLevel has ready-made snapshots that allow you to build campaigns and offers in a matter of minutes.

A: Yes! HighLevel has a listing service that allows you to enter your client’s information and automatically update their Google, Bing, Yelp, and other pages. The listing service also adds citations and backlinks to your client’s website.

The listing service is available for $30 per month per client, but you can also sell it at a markup to your clients.

A: If you’re looking for new features that are currently not on the system, you can log into the ideas board and submit your suggestions online.

Data Privacy, Content Rights, And Security
Making sure that all of your agency’s data is safe is a top priority. In this section, we’ll answer your frequently asked questions about data privacy.

A: All of the content, funnels, and marketing messages you produce using the platform will belong to your business. HighLevel does not have permission to use it or directly contact your clients.

A: If you need an HIPAA-compliant account, you’ll need to purchase an upgrade. You can sign up for it on the agency dashboard. You may find more information about HighLevel’s HIPAA compliance on the customer support portal.

Joining The HighLevel Affiliate Program
One of the cool things about GoHighLevel is that you can offer it to other agencies under an affiliate program. You can also offer it to your clients as your own white-label platform. Here are the details regarding these opportunities.

A: HighLevel has an affiliate program that pays out a 40% monthly commission for every paying agency client that continues to subscribe to the software. HighLevel also pays out a 5% monthly recurring commission for every paying agency signed up by an agency that you signed up.

A: There are multiple ways you can promote HighLevel to other agencies. You can use the Agency snapshot, which has everything you need to promote the product to another business or agency. Plus, you can write a GoHighLevel review or make YouTube videos about your experience using the platform.

Final Thoughts: Go For GoHighLevel

After testing out the platform’s extensive range of features, we can confidently say that GoHighLevel is truly a marketer’s best friend! We were able to streamline our processes by consolidating all the tools we use for funnel building, cold outreach, reputation management, CRM, and more.

What do we love the most? In this GoHighLevel review, we talked about how easy it was to automate most of our business processes using the platform. We can send follow-up messages, set-up appointments, and even collect payments without much effort. The second most valuable thing about GoHighLevel is that it allows us to save money on other tools like ClickFunnels and MailChimp.

If you’re wondering if it’s the right tool for your agency, you can sign up for a free trial and test it out for yourself. In this short period, you can set up as many campaigns as you want and build an unlimited number of funnels. Plus, you can nurture leads and close deals in no time.

Once you’re a little more confident about the product, you can sign up for the Agency Starter Account ($97/month). This lets you use the platform to acquire clients for your own marketing agency. Once you grow, you can switch to the Agency Unlimited Account ($297/month), which lets you make an unlimited number of sub-accounts to market your clients’ businesses.

Since the GoHighLevel team constantly updates the CRM and marketing platform, you can expect it to provide more value to your agency over time. But even at its current state, you’ll be able to take advantage of a wide range of features that will help you market your clients’ business and become an even more successful digital marketer. Once you get on board, you’ll see why it’s one of the best tools to come out of the market in recent years.
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Scott Keever

CEO, Keever SEO

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