Here's How we helped client achieve result

Type of Client

Pest Control

Service

Google Ads

Campaign Duration

8 months

At Keever SEO, we've helped hundreds of businesses improve their online presence, resulting in more traffic, leads, and revenue. This is one success story showcasing our ability to greatly influence a business's profitability. Our main goal with each client is to ensure a positive return on investment (ROI), making our services a valuable asset rather than mere expenses.

At Keever SEO, we've helped hundreds of businesses improve their online presence, resulting in more traffic, leads, and revenue. This is one success story showcasing our ability to greatly influence a business's profitability. Our main goal with each client is to ensure a positive return on investment (ROI), making our services a valuable asset rather than mere expenses.

Cost Per Lead

dropped by 82%

273% increase

in conversions

54% increase

in appointments booked

Cost Per Lead

dropped by 82%

273% increase

in conversions

54% increase

in appointments booked

The problem

The client wasn’t able to scale campaigns based on performance due to lack of proper tracking (double counting), poor bid strategy, poor campaign structure, and horrible landing pages.

The Solution

We took a phased approach and started with updating tracking to accurately track conversions, then replacing the campaigns in a new structure and hierarchy based on theme and match type, then tested new landing page design, and lastly, we tested new bid strategy to try and maximize conversions and lower the CPL.

The Outcome

We collaborated with a pest control company, achieving impressive outcomes:
1 . Cost Per Lead Reduction: Our strategies led to a remarkable 82% drop in the Cost Per Lead, demonstrating significant efficiency and optimization.
2. Conversions Surge: There was a notable 273% increase in conversions, indicating a substantial improvement in lead generation and customer engagement.
3. Appointment  Booking Growth: We observed a remarkable 54% increase in appointments booked, showcasing the tangible impact of our campaign on business growth and service delivery.

Our strategic approach not only reduced costs but also significantly enhanced lead quality and service utilization for our pest control client.

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