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Google Ads

Here's How We Recovered a Water Sports Brand After Another Agency Took Over

01 — The Problem

A working account, undone by a switch

This client decided to try another agency to run their ads for several months. It didn't take long for the other team to ruin the positive work we did for them and drive up their lead cost and hurt their conversion rate.

01

The account changed hands

After we had built the campaigns into a performer, the client moved their ads to another team for several months.

02

Lead cost climbed

It didn't take long for the new team's changes to drive the cost per lead back up.

03

Conversion rate dropped

The other agency changed the landing pages, and the conversion rate fell along with them.

02 — The Solution

Back to what was working — then better

The job was getting the campaigns back to performing the way they were before the other agency took over, then rebuilding the piece that had been broken along the way.

Keywords and Bid Strategy

  • Updated the keywords and bid strategy to bring the campaigns back to their previous performance.

Landing Page

  • Created a new landing page, since the other agency's changes to the existing pages were what caused the conversion rate to drop.

03 — The Outcome

Costs down, bookings up

We executed a Google Ads campaign for a watersports company, achieving remarkable results:

Cost Per Lead Reduction

  • An impressive 70% drop in the Cost Per Lead, showcasing significant efficiency and optimization.

Conversions Surge

  • An extraordinary 544% increase in conversions, indicating a substantial improvement in lead generation and customer engagement.

Booking Growth

  • A notable 63% increase in bookings, highlighting the tangible impact of our campaign on business growth and service utilization.

Our strategic approach not only reduced costs but also significantly enhanced lead quality and revenue generation for our watersports client.

Google Ads performance chart from December 2023 to May 2024, annotated "Took over (again) here". Cost per conversion peaks under the previous agency then falls steeply after the handover, while conversions and conversion value climb. Totals for the period: $9.24K cost, $21.49 cost per conversion, 429.94 conversions and 10.3K conversion value.
December 2023 to May 2024. Cost per conversion (red) peaks under the other agency, then drops away from the point we took the account back — while conversions (yellow) and conversion value (green) climb.

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