Internal Linking for Beginners
Understanding Internal Linking
Significance of Internal Linking
- Continuity Between Content: Internal links give a connected, seamless feel between each page by bringing the user to related content, increasing information while lengthening user retention.
- Added Relevance: Internal links add context to various content types. If you link out to a detailed guide about one topic on another page, the user can view the detailed guide for added context.
- Further Depth: If you want to delve deeper into a topic that deserves a separate, deeper discussion, then adding links to a specific topic lets you discuss it further without sacrificing user interest.
- Cross-Promotion: Internal links promote other related pages while simultaneously providing added context.
- User Engagement: High-quality internal links catch users’ attention, enticing them to view the linked pages and spend more time on the site.
Categorizing Internal Links
Footer Links and Their Purpose
Role of Sidebar Links
Crafting an Effective Internal Linking Strategy
- 1. Create a pillar page entitled “Europe Travel Guides.”
- 2. Include related articles about traveling in Europe:
- a. European city guides
- b. Historical sights per European capital city
- c. Travel tips for specific European cities
- 3. Include an internal link to the pillar page within each topic page and relevant links to other topic cluster pages.
- About Us pages
- Product category pages
- Featured product pages
- Portfolio pages
- Testimonials or customer review pages
- Resource or reference pages
Evaluating Your Site’s Current Internal Links
- Broken Links: These links have issues within the URL or coding, causing 404 errors and making the content inaccessible.
- Irrelevant Anchor Text: Anchor texts that are too general, do not properly summarize the linked page, or link to an unrelated page negatively affect user experience.
- Orphaned Pages: These pages are not linked to any other page within the site, causing them to be ignored.
- Forgotten Deep Pages: If a site is full of different kinds of content, some deep pages without proper interlinking to pillar pages may receive less visibility.
- Excessive Interlinking: Overloading the site with various links may overwhelm users and discourage them from exploring the site further.
- JavaScript-Based Links: If you code with JavaScript, not all web crawlers may understand your website, which may cause different pages to either be incorrectly indexed or ignored.
- Poor Navigation Hierarchy: If users cannot immediately tell which pages are pillar pages, they may get confused about the relationship between each page, affecting their experience.
Repairing Broken Internal Links
- Moved or deleted content
- Website URL or domain name changes
- Server or hosting issues
- Spelling mistakes in the URL
- Renamed files within the page
- 1. Use website crawling tools (Ahrefs Site Audit, SEMrush Site Audit, etc.) to generate a complete list of all the internal links.
- 2. Export the internal linking list into a spreadsheet.
- 3. Review status codes with each internal link to identify broken ones. These are common negative status codes:
- a. 404 Not Found
- b. 403 Forbidden
- c. 400 Bad Request
- d. 500 Internal Server Error
- e. 503 Service Unavailable
- f. 504 Gateway Timeout
- 4. Filter the spreadsheet to separate internal links with status codes away from working links.
- 5. Determine if each broken link is still necessary for the site.
- 6. Update the URLs with correct spelling or new locations.
Dealing with Orphaned Pages
Pages with Limited Incoming Internal Links
- New blog pages
- Deep pages
- Archived or older content pages
- Resource pages
Solving Internal Redirects and Chains
Handling HTTPS to HTTP Page Links
Adopting Best Practices for Internal Linking
The Impact of Internal Linking on SEO Metrics
Frequently Asked Questions
Though there is no limit for every website, adding at least five internal links every 2,000 words is a good benchmark if it is a blog page. If you’re adding internal links to a shorter article, consider only adding a few relevant links.
Note that Google does not crawl pages with more than 150 links, so avoid including too many.
Add internal links to pages with less traffic to boost visibility and authority. Ensure that you link it to a related higher authority page so that relevancy passes down and more users view the initial page.
Conversely, adding links to pages with more traffic is also beneficial in introducing users to lesser-known content.
Since these high authority pages may act as a main information hub, including all subtopic pages gives users a better experience.
Internal linking affects SEO by optimizing the site’s infrastructure and showing which pages have higher authority.
It improves website crawlability by placing a clear path between each page, allowing for faster indexing and database storage.
Good internal linking enhances each page’s relevancy, giving deeper pages visibility and boosting the site’s SEO ranking.
The following are common internal linking problems:
- Broken internal links
Orphaned pages - Pages with limited incoming internal links
- Internal redirects and chains
- Unsecured HTTP pages
Conduct a site audit, which collects all internal links, using audit tools. Place the links within a spreadsheet and isolate links with negative status codes.
Identify irrelevant links, edit URLs, and update outdated content. Check that all links are HTTPS, which improves web security.