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Here's How We Turned Amico Global's Traffic Into Revenue

01 — The Problem

Reports that looked great, results that weren't

Amico Global was working with another SEO agency and seemed satisfied with their monthly reports showing increased traffic. They ranked for over 1,000 keywords, and the campaign appeared to be performing well at first glance. However, the CEO heard about the excellent results from Keever SEO and requested an audit. Our analysis revealed significant issues:

01

Rankings without buyer intent

Over 1,000 keywords made the campaign look healthy at a glance, but the terms brought in visitors who were never going to buy.

02

High bounce rate

74% of visitors were leaving immediately due to poor keyword selection, as the terms lacked buyer intent.

03

Low conversions

Out of 10,553 visitors in June 2021, only three took action, highlighting the campaign's ineffectiveness.

Google Analytics acquisition overview for Amico Global covering 1–30 June 2021, showing 10,553 users, 11,880 sessions, a 72.21% bounce rate and just 3 goal completions at a 0.03% conversion rate.
June 2021, before we took over: 10,553 visitors produced just 3 goal completions — a 0.03% conversion rate, at a 72.21% bounce rate.

02 — The Solution

A national campaign built around five products

We initiated a comprehensive national SEO campaign targeting five of their most important products. The strategy included:

Website Optimization

  • Created optimized pages for each product page to improve the site's relevancy.
  • Conducted a 100-point website audit to identify and resolve technical SEO issues.
  • Implemented an internal linking and backlinking campaign to improve site trust and authority.

Keyword Strategy

  • Utilized strategic keyword selection focused on high buyer intent terms to attract ready-to-convert traffic.

Content and Engagement

  • Enhanced site content and engagement metrics by leveraging targeted keywords and improving overall user experience.

03 — The Outcome

Comparing June 2021 to June 2022

Our SEO strategy delivered remarkable improvements:

Traffic Quality

  • Eliminated low-quality traffic with high bounce rates.
  • Bounce rate decreased from 74% to 58.37%.

Conversions and Revenue

  • Conversions increased from 3 to 82.
  • Online sales increased from $0.00 to $8,200.00.

These results demonstrate the effectiveness of targeted SEO strategies in transforming Amico Global's online performance and significantly boosting their conversions and sales.

Google Analytics acquisition overview for Amico Global covering 1–30 June 2022, showing a 58.37% bounce rate, 82 goal completions and $8,200.00 in goal value at a 0.93% conversion rate.
June 2022, the same month a year later: fewer visitors but far better ones — 82 goal completions and $8,200 in tracked value, at a 0.93% conversion rate with bounce down to 58.37%.

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