Here's How we helped client achieve result

Type of Client

Famous Athlete

Service

Reputation Management

Campaign Duration

12 Months

At Keever SEO, our Reputation Management services are conducted with the utmost discretion, often necessitating NDAs due to the high-profile or high-net-worth nature of our clients. While maintaining confidentiality, we aim to provide insights into our successful strategies and results. In this case study, we will walk you through our approach and achievements without revealing the client's identity, ensuring their privacy is preserved.

At Keever SEO, our Reputation Management services are conducted with the utmost discretion, often necessitating NDAs due to the high-profile or high-net-worth nature of our clients. While maintaining confidentiality, we aim to provide insights into our successful strategies and results. In this case study, we will walk you through our approach and achievements without revealing the client's identity, ensuring their privacy is preserved.

3 Negative Links

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3 Negative Links

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2 Negative Links

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3 Negative Links

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3 Negative Links

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2 Negative Links

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The problem

A popular athlete approached our team for assistance with negative articles published about them. These articles appeared prominently in search results for their name and their name combined with their sports team. To effectively manage this issue, we treated each search query as a separate campaign, focusing on pushing down the negative articles.
Our assessment revealed three negative results on the first page, featured on high-authority sites such as Yahoo Sports, Bleacher Report, and several news outlets. Recognizing the competitiveness of these sites and the negative impact on the athlete’s career, we immediately began our efforts to address and resolve the issue.

The Solution

We began the campaign by documenting the current rankings for the negative articles to establish a benchmark. Next, we identified any positive content ranking below these negative articles that had the potential to outrank them. By cataloging existing positive content, we determined the number of new pieces needed to push the negative articles off the first page. Here’s what we did:
Additional strategies were also implemented, but some remain proprietary.

The Outcome

Over the course of twelve months, we successfully pushed all negative articles off the first page of Google. The campaign required extended effort due to the high organic traffic and links that kept these negative articles prominent. Now, these articles have dropped to lower pages where they receive minimal clicks and links, ensuring they continue to drop in relevance.
The athlete’s search results are now dominated by positive and accurate content that truly reflects their personal brand. This transformation not only improved their online presence and restored their reputation but also provides a more authentic representation to anyone searching for them on Google.

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