Here’s How We Helped a Highly Successful Business Mogul Clean Up Their Online Presence

Type of Client

Business Mogul

Service

Reputation Management

Campaign Duration

8 months

At Keever SEO, our Reputation Management services are conducted with the utmost discretion, often necessitating NDAs due to the high-profile or high-net-worth nature of our clients. While maintaining confidentiality, we aim to provide insights into our successful strategies and results. In this case study, we will walk you through our approach and achievements without revealing the client's identity, ensuring their privacy is preserved.

At Keever SEO, our Reputation Management services are conducted with the utmost discretion, often necessitating NDAs due to the high-profile or high-net-worth nature of our clients. While maintaining confidentiality, we aim to provide insights into our successful strategies and results. In this case study, we will walk you through our approach and achievements without revealing the client's identity, ensuring their privacy is preserved.

4 Negative Links

Removed From Page 1

4 Negative Links

Removed From Page 2

2 Negative Links

Removed From Page 3

4 Negative Links

Removed From Page 1

4 Negative Links

Removed From Page 2

2 Negative Links

Removed From Page 3

The problem

We were approached by a family office representing a prominent billionaire business mogul in need of reputation management assistance. Negative articles affecting their public image were dominating the top search results for both their name and their associated companies. The extensive visibility of this damaging content was harming their personal brand and impacting their business and partnerships. Acknowledging the high stakes, we promptly devised a comprehensive strategy to address and mitigate these issues.
Our assessment revealed four negative results on the first page, featured on high-authority sites such as AP News, The Guardian, and several news outlets. Recognizing the competitiveness of these sites and the negative impact on the business mogul’s career, we immediately began our efforts to address and resolve the issue.

The Solution

We began the campaign by documenting the current rankings for the negative articles to establish a benchmark. Next, we identified any positive content ranking below these negative articles that had the potential to outrank them. By cataloging existing positive content, we determined the number of new pieces needed to push the negative articles off the first page. Here’s what we did:
Additional strategies were also implemented, but some remain proprietary.

The Outcome

Over the course of eight months, we successfully removed all negative articles from the first page of Google. These were replaced by the client’s social profiles, including Facebook, Twitter, Crunchbase, and LinkedIn. We also leveraged several positive pieces of content from high-authority sites to fill the first page with favorable results.
As a result, this business mogul’s search results are now dominated by positive and accurate content that truly reflects their personal brand. This transformation not only improved their online presence and restored their reputation but also offers a more authentic representation to anyone searching for them on Google.
4 Negative Links

Removed From Page 1

4 Negative Links

Removed From Page 2

2 Negative Links

Removed From Page 3

4 Negative Links

Removed From Page 1

4 Negative Links

Removed From Page 2

2 Negative Links

Removed From Page 3

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