Here's How we helped client achieve result

Type of Client

Famous Actor

Service

Reputation Management

Campaign Duration

9 Months

At Keever SEO, our Reputation Management services are conducted with the utmost discretion, often necessitating NDAs due to the high-profile or high-net-worth nature of our clients. While maintaining confidentiality, we aim to provide insights into our successful strategies and results. In this case study, we will walk you through our approach and achievements without revealing the client's identity, ensuring their privacy is preserved.

At Keever SEO, our Reputation Management services are conducted with the utmost discretion, often necessitating NDAs due to the high-profile or high-net-worth nature of our clients. While maintaining confidentiality, we aim to provide insights into our successful strategies and results. In this case study, we will walk you through our approach and achievements without revealing the client's identity, ensuring their privacy is preserved.

5 Negative links

removed from page 1

8 negative links

removed from page 2

4 negative links

removed from page 3

5 Negative links

removed from page 1

8 negative links

removed from page 2

4 negative links

removed from page 3

The problem

The actor contacted us due to negative press appearing in Google searches for their name, which was damaging their career and costing them high-profile roles. Our assessment revealed five negative search results on the first page, published on high-authority sites like Rolling Stone, Daily Mail, USA Today, and Vanity Fair. Recognizing the competitiveness of these sites and the detrimental impact on the actor’s career, we promptly began our efforts to address the issue.

The Solution

We began the campaign by documenting the current rankings for the negative articles to establish a benchmark. Next, we identified any positive content ranking below these negative articles that had the potential to outrank them. By cataloging existing positive content, we determined the number of new pieces needed to push the negative articles off the first page. Here’s what we did:
Additional strategies were also implemented, but some remain proprietary.

The Outcome

Given the actor’s popularity, additional issues arose during the campaign, including an undesirable image and video with a click-bait title. Over the course of nine months, we successfully pushed all negative articles, images, and videos off the first page of Google. Four of the five negative articles were pushed to pages three and four.
The actor’s search results are now dominated by positive and accurate content that truly reflects their personal brand. This transformation not only improved their online presence but also restored their reputation, allowing them to secure high-profile roles once again.

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