The Power of Google
Do you want to know how Google makes money these days? There are a lot of ways they do which is why they’re such a profitable business. Here are some of the ways that they cash in on their search engine site and other ventures they’re involved in.
The search engine Google runs is one way they make their money. They let people buy ad space so when people search, they are presented with different ads that were paid for by companies that have something to do with what the person was searching for. You can get ads put on Google in a few different ways, like by buying into their local search packages. They also let you work with pay-per-click advertising where you don’t have to pay for ads to be up if someone doesn’t click on them when using the site.
YouTube is a big money maker for Google. They own it and now sell ad space on there, as well. When you are watching a video, sometimes a commercial comes up that you have to watch before you continue or there will be an ad in the video itself that you can click on to learn more. How Google makes money on YouTube is varied, because they also offer to pay people to create content through AdSense. This is good for those creators that have a lot of views and want to cash in on them while making Google money at the same time.
Google’s AdSense program can be used on any website that meets the right requirements. Generally these requirements just have to do with whether a site has legal content on it or not. Either way, you can put ads on your site and if they get attention you can get a cut of the money that Google is making off of them being on your website. You can’t, however, try to fool the system and ask people to click on ads or else your account might be closed. They want actual customers that are actually interested in what they’re clicking on.
Google has a lot of services that they offer to people. One such service is Google maps, and there are ads that can be displayed there, too. Let’s say that you’re looking up a place to eat in your area. They will give you results, generally with a map, and that map will contain the most relevant options for you depending on where you are located or what your search specifies. Local companies can pay to have their site and name show up high in search results so you may see them first which is another way Google makes its money.
There are a lot of people all over the world that want to make a website and that want it to be successful. Google can help with that by letting people use a free search engine to find what they are looking for while looking at ads, as well. Some people have ad blockers installed, but even then some of the sites that come up are paid for. You can do a lot better if you work with SEO and Google to get a better ranking because it brings you business while making Google a little money, too.
Google also invests in and buys up companies that they have an interest in. For instance, they bought YouTube a few years ago and now run it with their ads that make them more money than ever before. While most of their income comes from advertising, the little bit of money that’s left is from making smart moves and buying up companies that they then make successful. Sometimes this doesn’t work, but Google has some of the top minds working at it so a lot of what they do turns a profit as time goes on.
Google is good at keeping up with the times and picking up on what’s trending. They collect a lot of data on what their users do when they are using their site, and even when their users are on sites that people have Google Analytics installed on. They are then able to find out what is big and what to avoid working with. It’s important to note that Google is one of the top earners in the business world. What they are doing works, and it’s because they are able to know what is going to work and what to avoid doing.
Now you know how Google makes money. They have a lot going on so you never know when they add something new to the profitable ventures. A lot of people love to use Google as a search engine and they use their other sites so Google makes a lot of money all the time.
About the Author
Scott Keever is the owner of Scott Keever SEO, a professional and reliable Miami SEO Marketing Company with a core specialization in helping businesses to grow exponentially. Join hands with us to take your business to a new height of success.