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Why Choose Sarasota SEO Expert Scott Keever & Company?

At Scott Keever & Company, we’re extremely enthusiastic about digital marketing and approach every campaign with a high level of skill and expertise which affords us the ability to provide optimal results, while keeping you updated, educated, and satisfied along the way.

We also host a number of digital marketing services under one roof. Whether its SEO, web development or reputation management we deliver significant cost savings over our competitors while delivering superior results.

Still not sure whether SEO is right for your business? Below you’ll discover 5 reasons why your business will benefit from investing in SEO.

1. SEO is the Most Cost-Efficient Marketing Choice

SEO should not be seen as a business expense, but rather an investment. As the old adage states, “You get what you pay for.” Sure, SEO can be outsourced at rock bottom prices, but that often translates to poor-quality content ensuring low rankings. When you work with a reputable Sarasota SEO firm like Scott Keever & Company you will be rewarded in the long run. When compared to other marketing methods, it’s been demonstrated that SEO, assuming it’s quality SEO, delivers greater returns for each dollar invested over time.

2. Put Your Business at the Center of the Digital World with SEO

Since most individuals are searching before purchasing, you want to show up front and center, once the query is entered. If not, people likely won’t be buying from you, since data indicates that over 90% of people never search past the first page on Google. When performed correctly, SEO can put your company at the center of people’s searches. SEO can be laser-focused, so when your website increases visibility with customers, it will attract more relevant traffic which in turn leads to more leads and additional sales.

3. SEO for Small Businesses Equals the Playing Field

SEO is an absolute game-changer for small businesses. It gives smaller companies the ability to go head-to-head with larger businesses in their market. A primary advantage of search engine marketing is that it equals the playing field because better rankings on the search engine results page are dependent on efficient SEO strategies, not how deep of pockets a company has. SEO for small businesses can take you off the sidelines, help you square off against the big boys, and ultimately help you come out victorious!

4. Investing in SEO Produces Long-Term Benefits

While other marketing strategies may offer instant, fleeting results, the benefits of SEO are ongoing. Once your website achieves a page one ranking on Google the more traffic your site will attract, thereby granting your website more authority and possibly allowing your website to hold that top ranking for a long time to come. Even though immediate gratification from PPC campaigns is good, continuing ROI from the long-term sales of SEO are even greater.

5. SEO Capitalizes on Free Advertising

Without SEO, your business runs the risk of not being visible as a result of random content. Every listing on Google arrives with an accompanying title tag and meta description, and if not optimized, Google will choose text from anyplace on your website to insert into the listing for thousands of would-be customers to see. SEO gives you control of what information people are given when your website shows up in the search results. Think about it – it’s free advertising for your business! If you’re not capitalizing on this opportunity, you’re gambling on losing sales!

So How Do I Start?

Getting started with Scott Keever SEO couldn’t be easier! We have developed a proven 5-step plan for success:

1. ASSESS

Before we proceed with your SEO campaign, your website will be assessed for numerous ranking factors like on-page SEO, link profile, broken links, social engagement, page speed, and other essential elements. Additionally, we will execute a thorough competitive analysis to see precisely where you can improve.

2. GAME PLAN

To boost your search engine rankings, our Sarasota SEO experts will now build an extensive SEO strategy based upon the information gathered from your assessment. Although we use 100% proven and ethical methodologies, we realize every client’s needs are completely unique. With that in mind, each SEO campaign is tailored to meet the client’s particular demands. We thoughtfully hand pick crucial keywords, phrases, and topics to emphasize and then center a website link building strategy based upon these choices.

3. INITIATE

Upon completing the steps outlined above we’ll commence your SEO campaign. We modify all vital on-page SEO items, as well as prepare brand-new title tags, meta descriptions, build linkable content, interconnect pages and more, depending upon what was revealed during our assessment.

4. LINK BUILDING

Gaining links makes up an enormous part of our complete SEO strategy. Our experienced team shines at placing your business in front of the eyes of quality traffic on high profile websites. With years of executing successful link building, married with our aboveboard approach to SEO, our link building initiatives yield continuous and impressive results. Link building entails intensive research, inventive brainstorming, and careful personalization. By removing the priority of calculating links and emphasizing authority and quality, we experience better success with the research-centered route to link building.

5. REPORT

SEO reporting is critical to identifying how users connect with your online business and how you can push them to conversion. Professional analytics reporting should offer you more than just a data dump of statistics. We think SEO reporting should convey the story of your online business and give you a better insight of user activity. Our SEO reporting will assist you in continuing to take advantage of your successes, while also determining what campaign tactics aren’t working. Our Sarasota SEO company uses segmentation and an assortment of tools to determine your customers’ optimal path to conversion.

As Recognized Sarasota SEO Experts We Offer:

Local SEO

Local SEO is widely regarded as one of the single most effective SEO tools. With that being said, many business owners still aren’t aware of just how powerful local SEO is. Local SEO allows local customers to find businesses in their specific region. People load Google in their browser and type the product or service they’re interested in with phrases like “by me” or “close to me.” Accordingly, Google presents the most applicable local businesses for that search. With a jaw-dropping 95% of people having searched for a business online, it’s vital that your business is getting exposed.

Web Design

Sarasota SEO experts Scott Keever & Company specializes in professional web design with an emphasis on your objectives and business aspirations. Our skilled team of designers, developers, project managers, and search marketing specialists utilize cutting-edge technology to construct actionable results and successful ROI. Whether you need a personalized informational website or a robust online store, we will work diligently to understand your requirements and provide solutions to align with those needs.

Pay Per Click

We manage your PPC account utilizing keywords that will attract buyers to your site. Highly targeted keyword research will decide the most cost-efficient means to acquiring customers who are searching for precisely what you offer. Using a wide array of research tools, we will build successful paid search campaigns concentrated on meeting your target cost per sale or lead. By investing in Pay Per Click (PPC), you will aid highly enthusiastic buyers in locating your site who might not find it through conventional (organic) search engine optimization strategies.

Branding

Good branding is good business. Your logo can instantly tell your story, and we generate the buzz you need to remain in the mind of your customer base. With impeccable interconnected digital marketing and design strategy, our Sarasota SEO experts can expand your business opportunities from the very beginning. Our customized methods and skillful execution develop your digital footprint, which in turn transforms more prospects into conversions and more first-time buyers into life-long customers.

Reputation Management

Your reputation is paramount in the business world. If you have an online presence, it is absolutely necessary to retain a good reputation as anyone, anywhere, at any given moment can access the internet. Just one negative review from a customer could greatly affect your public perception and ultimately, how your business succeeds as a whole. Therefore, it becomes critical to monitor how your brand is received by the online world. Bolstered by our reputation management services you’ll be sure criticism from competitors won’t divert would-be customers from conducting business with you.

Local Map Optimization

When an individual conducts a Google search, they are often times presented with results that comprise local businesses and a map. The ranking of businesses in this area is decided by an algorithm that is distinct of the normal organic results. It can be affected by the business’s brick and mortar location, the number of reviews the business has received and other elements. Local Maps Optimization strives to target those specific qualities that give businesses the greatest opportunity to show up in this section. Scott Keever & Company uses a blend of profile optimization strategies, local directory submissions and other techniques to impact as many factors of the local equation as possible.